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Marketingas angliškai. Referatas

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(Anglų kalba. Referatas, 3 puslapiai, 15kB)
Darbe esantys žodžiai: Marketing. Introduction. Marketing nowadays is a managerial domain that has an increasing strategic importance to business results and ultimately to the shareholder value. The enormous changes in the global market environment explain today’s pressures for greater marketing effectiveness. Businesses succeed when they meet the wants of customers more effectively than the competitors. Corporate profitability depends primarily on the company’s sustainable ability to offer products and services, which customers choose to pay for. Though this involves the efforts of virtually all departments in an organization, the marketing department, by virtue of its touch with the customers, typically has the largest role. Marketing concept. Marketing is the creation of long-term demand. Products are made and servises are provided in responce tu consumer needs or wants. This means that marketing put the consumer first. The problem is to make the consumer aware of the product and it‘s advantages. The basic function of marketing is tu determine the needs of the customers, to satisfy them and ofcourse the most important thing is to bring a profit to the company. A company that believes in marketing is forward thonking company and does not rest on it;s past achievements: it must be aware of its strenghts and weaknesses as well as the opportunities and threats it faces in the market (SWOT). Marketers have to identify or anticipate a consumer want. Design a product or service which satisfy consumer need. Persuade target consumers try a product and in long term modify it to satisfy changes in market conditions. They must supply exactly what the customer wants. They can do this by offering the riht marketing mix: The Four P‘s. At the right price. Available through the right channels of distribution: place. Presentented in the right way: promotion. Product. The product is the full bundle of goods and services offered to the...
Vardas: Saulė
Darbo pavadinimas: Marketingas angliškai
Kategorija: Anglų kalba
Darbo tipas: Referatas
Puslapių skaičius: 3 [?]
Referato dalykas: Anglų kalbos referatas
Parsisiųsta: 0 kartų.
Archyvo dydis: 15 kB
Bylos pavadinimas: marketingas_angliskai.zip
marketingas_angliskai.zip
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Su darbu susiję žodžiai: can, make, promotion, marketingas anglu kalba, marketingas.

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